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Secure Collaboration Environment: Our platform ensures a secure space for marketing agencies, protecting sensitive data and fostering a trustworthy environment for collaborative efforts.Confidence in Creativity: With a commitment to safety, agencies can confidently explore creative boundaries, knowing that their data is safeguarded, allowing for innovative and successful campaign experiences.Brand Integrity Assurance: Our platform prioritizes brand safety by implementing robust measures to protect against potential risks, safeguarding the integrity of your brand throughout the campaign creation process.Risk Mitigation Strategies: We employ proactive risk mitigation strategies, ensuring that your brand is shielded from potential pitfalls and enabling a secure environment for the development of impactful and trustworthy marketing campaigns.
Streamlined EyVocate Experience: The app focuses on refining the user journey for EyVocates, making it more intuitive and user-friendly. This includes simplifying navigation, improving the interface, and ensuring that actions and rewards are clear and accessible, enhancing the overall user engagement and satisfaction.Enhanced Brand Safety Features: Recognizing the importance of brand integrity, EyCrowd 2.0 has incorporated robust safety features to protect brand identity and values during interactions. These measures ensure that all engagements are authentic and align with both brand and user values, maintaining trust and consistency.User-Centric Design and Authenticity: The core of EyCrowd 2.0's vision is to create an app that not only engages but also respects the values of both brands and users. The design and functionality are geared towards fostering genuine interactions that resonate with EyVocate users, based on shared values and interests.A Fresh, Joyful User Experience: The new release promises an enjoyable and refreshing experience that builds on the aspects users already love. The app aims to delight its users with smooth functionality and engaging content that keeps them coming back.A Powerful, Easy-to-Use Campaign Experience Builder with EyLa AI: The new EyCrowd Campaign Experience Builder has been completely redesigned from the ground up, focusing on simplicity and ease of use with your needs in mind. Create and publish brand experiences on EyCrowd in minutes and never face creative block again. Keep an eye out for more updates on EyLa!In-Person Experiences Foundation: EyCrowd 2.1, coming soon, integrates in-person interactions with online engagement, offering a unique platform where brands can connect with users both virtually and face-to-face. This integration aims to provide richer, more immersive brand experiences that can make a lasting impact on users. In-person experiences will be released in the coming days with version 2.1. Stay tuned!
Eveoy by EyCrowd Updates
Get the latest from Eveoy here.
"The Eveoy Platform and App by EyCrowd has been meticulously crafted to incorporate multi-location in-person experiences, streamline the advocate user experience, and combine ease of use with robust brand safety features. Our vision for creating the world's first in-person and online brand experience platform was to create an engaging and authentic app that respects both brand and EyVocate user values. We're confident that we've achieved this with our new releases. Enjoy the fresh, joyful experience that our advocate users already love!"
—Brad Cowdrey, Co-Founder and CEO of Eveoy by EyCrowd
Announcement
Eveoy with multi-location in-person experiences is now available!
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Imagine...
Dunkin’ Donuts is making a splash in the Financial District of San Francisco, launching its first premium shop with a buzz, courtesy of Eveoy. Picture this: Seventy people strolling from the Ferry Building along the waterway, up through 1st Street, each sipping from shiny silver Dunkin’ cups. It's a scene of mirth and chatter, with our 415 advocates savoring their walk, sparking a wave of curiosity among the crowd. Onlookers can't help but wonder, "What's this Dunkin’ delight all about?" Intrigue sparked, they're drawn to discover the buzz themselves.
That's not just promotion; it's a Dunkin’ phenomenon. Welcome to Eveoy.
Market Progress:
August to November 2025
Overview
We’re gaining new traction in the U.S. with clear, simple messaging that resonates: “Our community of shoppers shops your brands.” Most prospects get it in 10–30 seconds. This, along with a proven sales kit and our upcoming full listing on AWS Marketplace, is bringing in new leads on its own. In Saudi Arabia, we’ve set up the company legally, connected with Barq for payments, and are finalizing a partnership with Foj Group. Top brands like Nice One and local agencies are already asking to run pilots.
Our AI tools make campaigns easy to create. The $999 risk-free pilot delivers 40 real store visits, 80+ authentic photos and videos, and saves brands 13x–38x compared to traditional marketing. With everything in place and ready to scale, Eveoy is positioned to grow fast in retail, consumer goods, food service, and hospitality—both in the U.S. and worldwide.
Multi-Location Experience Features:
October to November 2025
Overview
Eveoy’s multi-location framework transforms single-site pilots into nationwide activations by enabling one campaign to trigger GPS-verified experiences across hundreds of geofenced stores simultaneously, allowing community members to engage with brands wherever their daily paths take them—whether grabbing coffee at a chain café or browsing apparel in regional malls. Brands achieve unified messaging, centralized reporting, and exponential reach without splintered budgets or logistics, while shoppers complete missions organically during routine outings, boosting participation rates and delivering richer datasets on regional preferences and purchase behavior.
This scalability powers enterprise adoption via AWS Marketplace, supports traffic pacing to respect store capacity, and aligns perfectly with Eveoy’s zero-risk model—clients pay only for confirmed visits across all locations, with instant refunds for any shortfall, making it effortless to drive 5–40 percentage point conversion lifts at scale.
Advanced UGC Quality Assurance Features:
January to November 2025
Overview
Eveoy’s upgraded UGC pipeline ensures every photo and video is not only authentic but presentation-ready through layered validation: in-app camera enforcement blocks external uploads, AI assesses clarity and brand alignment in real time, and gamified prompts guide users to refine shots playfully without rigidity. Community members enjoy an intuitive flow that feels like social storytelling rather than homework, resulting in content that captures genuine delight—smiling at a product display, trying on sunglasses, or sampling a new snack—while brands receive assets that outperform studio shoots in trust and shareability.
With metadata tying each file to GPS timestamps and user profiles, plus auto-crediting for off-brand submissions, this system underpins Eveoy’s 28+ case studies showing 77% higher brand trust post-exposure and supports the $999 pilot’s promise of 80+ usable UGC pieces from just 40 visits.
AI Swarm Brand Experience Generation Capability:
July to November 2025
Overview
Eveoy has developed an AI Swarm capability that assembles a virtual creative team that digests a brand’s DNA—mission, tone, product specs, packaging cues, even seasonal campaigns—to output complete, launch-ready experiences in minutes, from CPG sampling prompts to multi-step hospitality treasure hunts. Each campaign emerges with tailored GPS tasks, UGC templates, quality rubrics, and predictive ROI, all fine-tuned to the brand’s voice and compliance needs.
Marketers iterate via the AI Genie dashboard, tweaking prompts or visuals with natural language before one-click deployment, collapsing weeks of agency work into an afternoon and enabling Eveoy to serve 23+ sectors with fresh, authentic activations that balance entertainment, clarity, and genuineness at global scale.
EyCrowd is now Eveoy (Eveoy app and Eveoy AI rebrand):
October 2025
Overview
In September 2025, the EyCrowd app, platform, and artificial intelligence platform officially became Eveoy—a coined word free of prior meaning, allowing the platform to define itself purely through joyful, authentic brand discoveries and omnipresent customer connections. The name evokes “everywhere” for brands and “voyage of joy” for users, crystallizing the mission to turn marketing into welcomed invitations rather than interruptions.
The rebrand leaves the core unchanged: same legal entity (EyCrowd, Inc.), same verified IRL outcomes, same community of values-aligned shoppers—but with a cleaner, future-focused identity that resonates globally, supports trademark clarity, and positions Eveoy as the category creator for guaranteed in-person engagement.
Robust App Caching for Offline Resilience Capabilities:
July 2025
Overview
EyCrowd now thrives in connectivity poor zones—think underground parking garages, crowded big-box aisles, or remote stores—via smart on-device caching that queues GPS check-ins, activity steps, photos, and ratings until signal restores, then syncs everything securely in seconds. Shoppers never pause their 5–15 minute missions, even if Wi-Fi drops mid-photo, preserving the fun and momentum that keeps completion rates sky-high.
Brands benefit from unbreakable data integrity: every promised visit is fully documented and billable only upon verification, with no gaps due to network hiccups, ensuring the platform’s “pay only for results” guarantee holds firm across urban sprawl and rural outposts alike.
In-Person Features:
July 2024
Overview
After months of anticipation, countless hours of dedication, and an abundance of innovation, we're thrilled to announce that the wait is finally over... In-Person Features has arrived!
We've listened to your feedback, and we're beyond excited to unveil a game-changing feature that will transform the way you connect with your users. Say farewell to the limitations of virtual interaction and get ready to immerse yourself in real-world experiences like never before!
With this groundbreaking addition to our platform, you can now seamlessly bridge the gap between the digital realm and the tangible world. Whether you're hosting an exclusive event, organizing a meet-up, or simply craving face-to-face interaction, our suite of in-person features is your ticket to unforgettable experiences and unparalleled engagement.
Version 2.1 marks the dawn of a new era, where technology and human connection intertwine to create moments that leave a lasting impact. Our team of experts is ready to guide you every step of the way as you embark on this thrilling journey of exploration and innovation.
Say goodbye to the constraints of screens and hello to real-world engagement like never before! We heard all of your feedback and created a feature where all of your most loyal users can now engage in brand experiences in person!
Don't just interact with your users – immerse them in an experience they'll never forget! With our suite of in-person features, you can spark excitement, foster community, and fuel the growth of your brand or platform like never before!
Our team of innovators and engineers will be standing by, ready to help you harness the power of in-person engagement and unlock new opportunities for success. Whether you're launching a new product, hosting a meetup, or simply looking to connect with your audience in a whole new way, we've got the tools and expertise to make it happen!
Don't miss out on the chance to revolutionize the way you engage with your users and unlock the full potential of EyCrowd’s platform. Reach out today and let's embark on an adventure that will redefine the boundaries of technology and human connection!
Mastering Authentic Quality at Scale:
June 2024
Overview
EyCrowd has begun to crack the code on delivering authentic visits and UGC at global scale by perfecting the delicate balance of Entertaining (playful), Instructional (clear), and Quality (genuine) in every interaction—ensuring nothing feels staged while driving measurable business impact for CPG and retail partners. Through relentless high-volume testing, real-time AI adjustments, and gamified user refinement, the platform maintains this trifecta across millions of diverse users and markets, turning the inherent trade-offs (fun vs. clarity, clarity vs. authenticity, quality vs. genuineness) into a dynamic, self-optimizing ecosystem.
The results speak volumes: richer, more resonant UGC; higher-quality in-store engagements reported by retail partners; seamless cross-cultural campaign performance; and sustained user activity via engaging rating systems—proving that authentic quality isn’t a compromise but a scalable advantage that builds trust and delivers real value.
Data-Driven Innovation Framework:
May 2024
Overview
EyCrowd’s pragmatic, results-oriented strategy leverages robust scalable systems, behavioral psychology, and AI-powered precision to continuously refine the authentic quality equation—analyzing engagement metrics in real time to tie user actions directly to partner outcomes like foot traffic, dwell time, and sales lift. By generating endless brand-aligned campaign concepts through AI, enforcing instant quality checks, and using thousands of weekly real-world tests to resolve trade-offs at speed, the platform ensures every activation remains fresh, relevant, and high-performing without sacrificing genuineness.
This closed-loop approach transforms complex challenges into measurable weekly gains: predictive campaign modeling, personalized balance tuning per user, and adaptive global templates that maintain EyCrowd’s edge across regions—positioning the platform as the trusted standard for verified, outcome-driven experiential marketing.
Visual Proof via Authentic UGC Showcase:
May 2024
Overview
EyCrowd is now beginning to leverage its own high-quality, GPS-verified UGC—vibrant user photos and compelling in-store videos—as the primary tool to demonstrate platform value to executives, GMs, and marketers in retail, CPG, and food service. These assets aren’t polished ads but raw, authentic moments: a shopper grinning while trying a new snack, exploring a boutique display, or completing a playful brand challenge—each visually proving the link between community engagement and tangible business results like increased visits and conversions.
From tailored brand-aligned clips to montages showcasing scale across markets, this visual storytelling makes EyCrowd’s impact instantly graspable—bridging strategic progress with real-world proof and accelerating client outreach by letting the content speak for itself in pitches, newsletters, and AWS Marketplace demos.
Brand Safety Capabilities
May 2024
Overview
EyCrowd has made significant updates to the EyCrowd App and Campaign Experience Builder, specifically focusing on brand safety. These changes were made in direct response to the feedback from our marketing experts.
Why Brand Safety Matters to Us?
In the ever-evolving landscape of digital marketing, ensuring the safety and trustworthiness of your campaign experiences is paramount. EyCrowd is dedicated to crafting innovative solutions for marketing agencies, and we understand the critical role that a secure environment plays in fostering creativity and success. A secure space not only protects sensitive data but also cultivates a foundation of trust between our platform and your agency. With the increasing complexity of online interactions, providing a reliable and secure space is not just a feature – it's a necessity. It instills confidence in your team, allowing you to focus on pushing creative boundaries without the worry of compromising safety. At our core, we believe that a trusted space enhances collaboration, innovation, and ultimately leads to the creation of unparalleled campaign experiences. Your success is our priority, and that's why we are committed to providing a secure haven for your creative endeavors.
From our CEO: Why is EyCrowd the most brand-safe promotion platform on the planet? (2 min : 27 sec)
Additional videos from the CEO about the strategic direction and other important insights about EyCrowd can be found a the following link:
Agency Safety
Brand Safety
EyCrowd Platform: Brand Safety Risk Mitigation
How EyCrowd protects your Brand and You!
Reputation, Verified Content
Risk: Advertisers risk their brand's reputation if their ads appear alongside inappropriate or controversial content. Automated algorithms may not always guarantee a safe placement environment.
Impact: Inadvertent association with sensitive content can lead to negative perceptions, affecting brand trust and loyalty.
Mitigation: EyCrowd verifies each EyVocate (user), ensuring precise knowledge of your brand's campaign experience location and participants. You and the EyCrowd team can monitor progress and access comprehensive data throughout the entire campaign experience, from initiation to completion.
Authentic Engagement
Risk: Click fraud involves malicious activities where competitors or automated systems generate clicks on ads without genuine interest. This can drain advertising budgets and distort performance metrics.
Impact: Advertisers may see inflated click-through rates without corresponding genuine user interest, impacting the accuracy of campaign performance analysis.
Mitigation: EyCrowd believes in active and enthusiastic participation from EyVocates in campaigns. Each EyVocate undergoes verification and continuous monitoring, with regular assessments using a rating system to guarantee sustained high engagement during their campaign experiences.
Support Options:
April 2024
Overview
Supporting you, our business customers, is a top priority. We provide a variety of support options to ensure you can always get the help you need. These options include a dedicated support staff, AI support agents, comprehensive online resources, and direct contact with our team. We are here to assist you and answer any questions you might have. Thank you for your partnership with EyCrowd.
From our CEO: How do I access support from EyCrowd? (1 min : 28 sec)
Additional videos from the CEO about the strategic direction and other important insights about EyCrowd can be found a the following link:
Functional Support for Marketers
For general queries and basic assistance, agencies can reach out to Dr. Ashley Idrees at
Tier 1, 2 & 3 Support
For technical assistance, please contact the help center on the to be directed to the team of support professionals, AI support agents, and software engineers ready to provide the help you need when you need it.
Primary channels
Email
Support Ticket on Website
Points of contact
Meet EyLa AI:
April 2024
Pronounced /eye-lah A I/
Overview: Who is EyLa AI?
Meet Eyla AI, your newest colleague and the ultimate wizard of creativity in the digital realm! 🚀 This sophisticated AI collaborator is on a mission to turbocharge your creativity, constantly conjuring up fresh and exciting ideas to elevate experiences for your loyal customers and fans. Feeling creatively stuck? Fret not! With Eyla by your side, a mere click of a button unleashes a wave of unlimited, on-brand experiences, guaranteed to reinvigorate your imagination and leave you in awe of the possibilities. Get ready to embark on a journey of innovation and fun with Eyla AI – where every click sparks a burst of creativity! 🌈✨
From the CEO: What’s new with EyLa AI and the EyCrowd Campaign Experience Builder? (3 min : 28 sec)
Additional videos from the CEO about the strategic direction and other important insights about EyCrowd can be found a the following link:
Why EyCrowd brought EyLa AI to life!
EyCrowd envisions an innovative future where creativity knows no bounds. We created Eyla, our AI colleague, with the vision to empower every member of your team. Eyla was born out of a commitment to elevate the creative process, offering an unprecedented blend of efficiency and imagination. Our goal is simple: to democratize innovation, enabling your team to effortlessly craft unparalleled experiences and engage our collective audience in ways that were once only dreams. With Eyla, we're not just embracing the future; we're shaping it.
EyCrowd 2.0 has arrived:
April 2024
What’s new in the EyCrowd 2.0 App?
The new EyCrowd 2.0 app is designed with significant enhancements aimed at blending in-person and online brand experiences seamlessly, setting a new standard in the field. Here's a breakdown of the key features and the vision behind this updated version:
By focusing on these elements, EyCrowd 2.0 aims to be at the forefront of combining digital and physical realms in brand experiences, offering an innovative platform that caters to the evolving needs of modern brands and their audiences.
EyCrowd 2.0 App Walkthrough (2 min : 32 sec).
Welcome to EyCrowd™ 2.0 Mobile App, your portal to innovative brand experience marketing and promotions. In this video, we'll guide you through an insightful tour of the EyCrowd™ app, highlighting its features and functionality.
From the CEO: What’s new in the EyCrowd 2.0 App? (3 min : 23 sec)
From the CEO: What’s up with artificial intelligence (AI)? How does AI work within EyCrowd? (2 min : 50 sec)
Additional videos from the CEO about the strategic direction and other important insights about EyCrowd can be found a the following link:
Focus on Retail, Consumer Products, and Hospitality:
October 2024
After engaging 700+ marketing professionals who expressed enthusiasm but resisted trials, EyCrowd uncovered a core adoption barrier: fear of disruption. Marketers worried that EyCrowd’s authentic, AI-powered experiences could diminish their relevance by bypassing traditional agency models. Historical parallels with the slow uptake of Google AdWords and Facebook Ads in the 2000s confirmed this pattern—professionals delay transformative tools until a tipping point of proven success. In contrast, direct conversations with 50+ retail, CPG, and food-service founders (including Chris Yeh, Brad Feld, Gwen Whiting, and Nicolas Jammet) revealed unanimous excitement and willingness to trial EyCrowd, as these leaders lack entrenched marketing teams and seek direct, scalable engagement.
Strategic Targeting
EyCrowd is now prioritizing mid-market retail, consumer products, and hospitality brands with 5–50+ locations and some in-house marketing. These businesses can rapidly implement trials, generate visible results, and create the critical mass needed for broader adoption. By focusing on owner-operators who control decisions and budgets, EyCrowd aims to bypass agency gatekeepers, build momentum through real-world success stories, and accelerate the tipping point for enterprise validation.
Validation from Marketing Agencies:
November 2023 to July 2024
Unprecedented Reception
From August 2023 to July 2024, EyCrowd conducted 881 meetings with Los Angeles–based marketing agency leaders, achieving a 35%+ response rate and 99% declaring EyCrowd a “game-changer.” Executives from former Saks, Google, and top agencies praised its AI-driven campaign creation, instant usability, and potential to redefine experiential marketing. This validation drove demand for educational content, partnership programs, and self-service tools, signaling strong conceptual buy-in despite later adoption hesitancy.
Feature Development in Response
To address agency needs, EyCrowd launched the “AI Dream” agent for marketers and users, enabling instant campaign generation from brand inputs. A comprehensive agency partnership program with training materials was introduced, alongside real-time UGC quality grading in the app. These features—rolled out in February 2024—positioned agencies to integrate EyCrowd as a core team member, though internal risk aversion later stalled execution.
Authentic Quality at Scale
June 2025
Balancing Act Defined
EyCrowd’s core challenge is delivering “Authentic Quality”—a dynamic balance of Entertaining (playful), Instructional (clear), and Quality (genuine) interactions at scale. Trade-offs are inherent: too much fun risks unclear UGC; excessive clarity can feel scripted; over-enforced quality sacrifices spontaneity. With millions of global users and constant campaign refreshes, maintaining this triad without losing trust or relevance demands relentless systems, AI, and testing.
Technical and Behavioral Framework
EyCrowd deploys real-time AI to adjust engagement per interaction, gamified self-correction for users, instant content validation, and behavioral nudges rooted in psychology. Thousands of weekly tests refine the balance, while AWS-backed scalability supports multi-location campaigns with traffic pacing and zero-risk pricing (pay-per-confirmed-visit). Early results show richer UGC, higher store traffic, and sustained user engagement, proving the model works.
Strategic Use of Quality UGC for Client Outreach
March 2025
Visual Proof > Traditional “Pitches”
EyCrowd now leverages authentic UGC—photos and videos from real user missions—to demonstrate value to business owners and GMs. Instead of abstract promises, prospects see unscripted moments: a customer trying a product, walking into a store, or sharing a brand-aligned story. These assets link engagement directly to foot traffic and conversion lifts, making outcomes tangible.
Targeted Demonstrations
Outreach focuses on B2C leaders in retail, CPG, and food service, especially in California and the Western U.S. Personalized UGC montages showcase brand fit, scale, and authenticity—e.g., a multi-store activation with GPS-verified visits. This visual-first strategy, paired with zero-risk trials, aims to convert skepticism into rapid adoption among decision-makers unburdened by agency politics.
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