EyCrowd Updates

Get the latest from EyCrowd here.

"The 2.0 [and 2.1] version of the EyCrowd App and Smart Platform has been meticulously crafted to incorporate in-person experiences, streamline the EyVocate user experience, and combine ease of use with robust brand safety features. Our vision for creating the world's first in-person and online brand experience platform was to create an engaging and authentic app that respects both brand and EyVocate user values. We're confident that we've achieved this with our new 2.0 [and 2.1] release. Enjoy the fresh, joyful experience that our EyVocate users already love!"

—Brad Cowdrey, Co-Founder and CEO of EyCrowd

In-Person Announcement

EyCrowd 2.2 with In-Person and Friends will be released in the first week of July, 2024!

💬 Commonly Requested Resources

💬 Commonly Requested Resources

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Notes

Where can I find information about the strategic direction and other important insights about EyCrowd?

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Where can I find FAQs about the EyCrowd App and Smart Platform?

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Where can I learn how to use the EyCrowd App?

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Where can I learn how to use the EyCrowd Campaign Experience Builder?

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Imagine...

Dunkin’ Donuts is making a splash in the Financial District of San Francisco, launching its first premium shop with a buzz, courtesy of EyCrowd. Picture this: Seventy people strolling from the Ferry Building along the waterway, up through 1st Street, each sipping from shiny silver Dunkin’ cups. It's a scene of mirth and chatter, with our 415 EyVocates savoring their walk, sparking a wave of curiosity among the crowd. Onlookers can't help but wonder, "What's this Dunkin’ delight all about?" Intrigue sparked, they're drawn to discover the buzz themselves.

That's not just promotion; it's a Dunkin’ phenomenon. Welcome to EyCrowd.

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Tuesday, June 11th, 2024: In-Person 2.1 Update

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Overview

Drumroll, please!

After months of anticipation, countless hours of dedication, and an abundance of innovation, we're thrilled to announce that the wait is finally over... In-Person Features is HERE!

We've listened to your feedback, and we're beyond excited to unveil a game-changing feature that will transform the way you connect with your users. Say farewell to the limitations of virtual interaction and get ready to immerse yourself in real-world experiences like never before!

With this groundbreaking addition to our platform, you can now seamlessly bridge the gap between the digital realm and the tangible world. Whether you're hosting an exclusive event, organizing a meet-up, or simply craving face-to-face interaction, our suite of in-person features is your ticket to unforgettable experiences and unparalleled engagement.

Version 2.1 marks the dawn of a new era, where technology and human connection intertwine to create moments that leave a lasting impact. Our team of experts is ready to guide you every step of the way as you embark on this thrilling journey of exploration and innovation.

Stay tuned for more updates – the future of interaction has never looked brighter!

In-Person Experiences are now available in EyCrowd version 2.1.

June, 11 2024!

We're thrilled to share our newest game-changer: In-Person Features is days away from being released any day, 2024! Say goodbye to the constraints of screens and hello to real-world engagement like never before! We heard all of your feedback and created a feature where all of your most loyal users can now engage in brand experiences in person!

Don't just interact with your users – immerse them in an experience they'll never forget! With our suite of in-person features, you can spark excitement, foster community, and fuel the growth of your brand or platform like never before!

After version 2.1 it’s released, our team of innovators and engineers will be standing by, ready to help you harness the power of in-person engagement and unlock new opportunities for success. Whether you're launching a new product, hosting a meetup, or simply looking to connect with your audience in a whole new way, we've got the tools and expertise to make it happen!

Don't miss out on the chance to revolutionize the way you engage with your users and unlock the full potential of EyCrowd’s platform. Reach out today and let's embark on an adventure that will redefine the boundaries of technology and human connection!

Stay tuned for updates.

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Wednesday, May 1st, 2024: Brand Safety Update

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Overview

EyCrowd has made significant updates to the EyCrowd App and Campaign Experience Builder in version 2.0, specifically focusing on brand safety. These changes were made in direct response to the feedback from our marketing experts.

Why Brand Safety Matters to Us?

In the ever-evolving landscape of digital marketing, ensuring the safety and trustworthiness of your campaign experiences is paramount. EyCrowd is dedicated to crafting innovative solutions for marketing agencies, and we understand the critical role that a secure environment plays in fostering creativity and success. A secure space not only protects sensitive data but also cultivates a foundation of trust between our platform and your agency. With the increasing complexity of online interactions, providing a reliable and secure space is not just a feature – it's a necessity. It instills confidence in your team, allowing you to focus on pushing creative boundaries without the worry of compromising safety. At our core, we believe that a trusted space enhances collaboration, innovation, and ultimately leads to the creation of unparalleled campaign experiences. Your success is our priority, and that's why we are committed to providing a secure haven for your creative endeavors.

From our CEO: Why is EyCrowd the most brand-safe promotion platform on the planet? (2 min : 27 sec)

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Additional videos from the CEO about the strategic direction and other important insights about EyCrowd can be found a the following link:

Videos: Q&A with the CEO⁠

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Agency Safety

Secure Collaboration Environment: Our platform ensures a secure space for marketing agencies, protecting sensitive data and fostering a trustworthy environment for collaborative efforts.

Confidence in Creativity: With a commitment to safety, agencies can confidently explore creative boundaries, knowing that their data is safeguarded, allowing for innovative and successful campaign experiences.

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Brand Safety

Brand Integrity Assurance: Our platform prioritizes brand safety by implementing robust measures to protect against potential risks, safeguarding the integrity of your brand throughout the campaign creation process.

Risk Mitigation Strategies: We employ proactive risk mitigation strategies, ensuring that your brand is shielded from potential pitfalls and enabling a secure environment for the development of impactful and trustworthy marketing campaigns.

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EyCrowd Platform: Brand Safety Risk Mitigation

How EyCrowd protects your Brand and You!

Reputation, Verified Content

Risk: Advertisers risk their brand's reputation if their ads appear alongside inappropriate or controversial content. Automated algorithms may not always guarantee a safe placement environment.

Impact: Inadvertent association with sensitive content can lead to negative perceptions, affecting brand trust and loyalty.

Mitigation: EyCrowd verifies each EyVocate (user), ensuring precise knowledge of your brand's campaign experience location and participants. You and the EyCrowd team can monitor progress and access comprehensive data throughout the entire campaign experience, from initiation to completion.

Authentic Engagement

Risk: Click fraud involves malicious activities where competitors or automated systems generate clicks on ads without genuine interest. This can drain advertising budgets and distort performance metrics.

Impact: Advertisers may see inflated click-through rates without corresponding genuine user interest, impacting the accuracy of campaign performance analysis.

Mitigation: EyCrowd believes in active and enthusiastic participation from EyVocates in campaigns. Each EyVocate undergoes verification and continuous monitoring, with regular assessments using a rating system to guarantee sustained high engagement during their campaign experiences.

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Tuesday, April 9th, 2024: Support Options

Overview

Supporting you, our business customers, is a top priority. We provide a variety of support options to ensure you can always get the help you need. These options include a dedicated support staff, AI support agents, comprehensive online resources, and direct contact with our team. We are here to assist you and answer any questions you might have. Thank you for your partnership with EyCrowd.

From our CEO: How do I access support from EyCrowd? (1 min : 28 sec)

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Additional videos from the CEO about the strategic direction and other important insights about EyCrowd can be found a the following link:

Videos: Q&A with the CEO⁠

Functional Support for Marketers

For general queries and basic assistance, agencies can reach out to Dr. Ashley Idrees at

Ashley@eycrowd.com⁠

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Tier 1, 2 & 3 Support

For technical assistance, please contact the help center on the

EyCrowd Support Page⁠

to be directed to the team of support professionals, AI support agents, and software engineers ready to provide the help you need when you need it.

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Primary channels

Support Ticket on Website

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Points of contact

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Ashley@EyCrowd.com⁠

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experthelp@eycrowd.com⁠

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https://www.eycrowd.com/supportrequest⁠

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Monday, April 8th, 2024: Meet EyLa AI

Pronounced /eye-lah A I/

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Overview: Who is EyLa AI?

Meet Eyla AI, your newest colleague and the ultimate wizard of creativity in the digital realm! 🚀 This sophisticated AI collaborator is on a mission to turbocharge your creativity, constantly conjuring up fresh and exciting ideas to elevate experiences for your loyal customers and fans. Feeling creatively stuck? Fret not! With Eyla by your side, a mere click of a button unleashes a wave of unlimited, on-brand experiences, guaranteed to reinvigorate your imagination and leave you in awe of the possibilities. Get ready to embark on a journey of innovation and fun with Eyla AI – where every click sparks a burst of creativity! 🌈✨

From the CEO: What’s new with EyLa AI and the EyCrowd Campaign Experience Builder 2.0? (3 min : 28 sec)

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Additional videos from the CEO about the strategic direction and other important insights about EyCrowd can be found a the following link:

Videos: Q&A with the CEO⁠

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Why EyCrowd brought EyLa AI to life!

EyCrowd envisions an innovative future where creativity knows no bounds. We created Eyla, our AI colleague, with the vision to empower every member of your team. Eyla was born out of a commitment to elevate the creative process, offering an unprecedented blend of efficiency and imagination. Our goal is simple: to democratize innovation, enabling your team to effortlessly craft unparalleled experiences and engage our collective audience in ways that were once only dreams. With Eyla, we're not just embracing the future; we're shaping it.

Q: How did we come up with the name for your EyLa AI brand experience assistant?

A: “Ey” from EyCrowd + “LA” is our first rollout city 😍. Let’s go Los Angeles!

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Tuesday, April 2nd, 2024: EyCrowd 2.0 has arrived!

What’s new in the EyCrowd 2.0 App?

The new EyCrowd 2.0 app is designed with significant enhancements aimed at blending in-person and online brand experiences seamlessly, setting a new standard in the field. Here's a breakdown of the key features and the vision behind this updated version:

Streamlined EyVocate Experience: The app focuses on refining the user journey for EyVocates, making it more intuitive and user-friendly. This includes simplifying navigation, improving the interface, and ensuring that actions and rewards are clear and accessible, enhancing the overall user engagement and satisfaction.

Enhanced Brand Safety Features: Recognizing the importance of brand integrity, EyCrowd 2.0 has incorporated robust safety features to protect brand identity and values during interactions. These measures ensure that all engagements are authentic and align with both brand and user values, maintaining trust and consistency.

User-Centric Design and Authenticity: The core of EyCrowd 2.0's vision is to create an app that not only engages but also respects the values of both brands and users. The design and functionality are geared towards fostering genuine interactions that resonate with EyVocate users, based on shared values and interests.

A Fresh, Joyful User Experience: The new release promises an enjoyable and refreshing experience that builds on the aspects users already love. The app aims to delight its users with smooth functionality and engaging content that keeps them coming back.

A Powerful, Easy-to-Use Campaign Experience Builder with EyLa AI: The new EyCrowd Campaign Experience Builder has been completely redesigned from the ground up, focusing on simplicity and ease of use with your needs in mind. Create and publish brand experiences on EyCrowd in minutes and never face creative block again. Keep an eye out for more updates on EyLa!

In-Person Experiences Foundation: EyCrowd 2.1, coming soon, integrates in-person interactions with online engagement, offering a unique platform where brands can connect with users both virtually and face-to-face. This integration aims to provide richer, more immersive brand experiences that can make a lasting impact on users. In-person experiences will be released in the coming days with version 2.1. Stay tuned!

By focusing on these elements, EyCrowd 2.0 aims to be at the forefront of combining digital and physical realms in brand experiences, offering an innovative platform that caters to the evolving needs of modern brands and their audiences.

EyCrowd 2.0 App Walkthrough (2 min : 32 sec).

Welcome to EyCrowd™ 2.0 Mobile App, your portal to innovative brand experience marketing and promotions. In this video, we'll guide you through an insightful tour of the EyCrowd™ app, highlighting its features and functionality.

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Download for Apple iOS

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Download for Android

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